Committed to Clean Sport and Lifestyle

Jeff Krushell works with some of the best athletes on the planet, and wanted to develop a series of products, from e-books, to a new product line, KP Sport, aimed at giving athletes exactly what they need in training and on the field. The Krush team developed “Whats Your Game?” , a high-performance sport-specific mix.

The Challenge

Developing key messaging and labels in this industry is a daunting task. Policed by strict FDA rules, designing a label with all the required information was nearly impossible. In addition, working with Amazon to meet yet another set of limitations and requirements was another challenge to overcome.

The Solution

KP Sport Product label design by SAVIAN

A Bold New Brand.

Up against some big competition, we decided to produce a brand that’s big and bold in the sport industry. We developed a label that met and exceeded all FDA and NSF requirements, and delivered a website to match.

Jeff's first e-book.

Although part of a longer-term project, Krush tasked us with designing a branded book meant for deployment as an e-book and softcover. We created an eye-catching cover that has stood the test of time on Amazon.

3d mockup of The Performance Plan ebook design by SAVIAN